Honda’s doing something very original with its EV concepts of late. If you take moment and study the Urban EV hatchback concept from the last Frankfurt Motor Show and today’s Sports EV Concept, we can’t help but see how perfectly retro-inspired these cars are. The latest Sports EV concept evokes Honda’s legendary and rare S600 Coupe from the 1960s while ...

You’ve no doubt noticed how many car adds there are in print, on TV, on the radio and online. With all the money spent on advertising, it’s no wonder that marketing departments carry big sticks within companies. You can thus imagine that when a new product is launched, such as the one I just recently attended for the 2018 Traverse, ...

On this first Monday of October, we thought it would be a good idea to keep the mood light and share with you FCA’s advertising campaign starring not only the Pacifica Hybrid minivan, but some of the most enduring characters from one of the most awarded children’s television shows in history; Sesame Street. We’re not sure if this was done ...

It boggles the mind to think that $40,000 is no longer a considerable amount of money in the car business. At the same time, there are probably more than a hundred different vehicles to choose from if this is your budget. And if you’re in the market for a utility vehicle, you’ve never had more choice. According to every manufacturer, ...